This weekend, Ryan Reynolds will face himself at the box office (R.I.P.D. vs. Turbo), and Mary Louise Parker will too (Red 2 vs. R.I.P.D.), but neither star is likely to walk away with the No. 1 film. That distinction should belong to newcomer The Conjuring, which is scaring up huge pre-release buzz thanks to an extra-creepy marketing campaign. Here’s how I think the box office might look this weekend:
James Wan has made a name for himself in the horror genre with Sawand Insidious, two well-made projects that surprised box office analysts and critics alike. And he got a huge profile boost when he was named the director of the upcoming Fast & Furious 7. Thus, it’s no surprise that Wan’s latest project, The Conjuring, is arriving in theaters with heightened expectations. Of course, the film’s incredibly effective trailer — an extended scene that finds Lili Taylor playing hide-and-seek — has made it a buzzy release too.
The Warner Bros. film has whipped the Internet into a frenzy (though, asPacific Rim proved, that’s not always a sign of box office dominance), and an R-rating will keep younger teens at bay. Still, The Purge‘s $34.1 million debut in May proves that R-rated horror can be appealing counter-programming in a summer stuffed with blockbusters. Out in 2,903 theaters,The Conjuring may scare up about $32 million this weekend.
The Warner Bros. film has whipped the Internet into a frenzy (though, asPacific Rim proved, that’s not always a sign of box office dominance), and an R-rating will keep younger teens at bay. Still, The Purge‘s $34.1 million debut in May proves that R-rated horror can be appealing counter-programming in a summer stuffed with blockbusters. Out in 2,903 theaters,The Conjuring may scare up about $32 million this weekend.
This movie has sparked a big following on Twitter and Facebook as well. This movie is a must see.
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